txFusion

Branding, Website

StudioDirection est. 2019

THINGS THAT YOU ARE NOT PROUD OF SHOULDN'T BE SIGNED BY YOUR NAME.

(ABOUT PROJECT)

txFusion is one of the key partners of the zkSync developing tools which empower blockchain community to quickly and efficiently access and use Zero-Knowledge technology by creating tools and products that improve the experience of development and utilization of the Web3 technology. We've joined forces in developing their online presence.

Visit website

(services)

The challenge

txFusion stands for a community called txCitizens. Our goal was to design txFusion world coloured in neon theme.

Key deliverables

Branding: logo design, brand identity, custom illustrations, marketing collaterals
Web design
Webflow development

Branding

Starting point was the idea behind the brand and its values. Colour scheme is intense, straong and dominant variations of the red and blue with pops of mint. Logo genesis comes from the abstract interpretation of the fusion in the web3 world. Custom illustrations are there to elevate the combine all other brand elements and put txCitizens into their own space.

Web design

Idea for the website is to make it interactive and transform the navigation through the pages into the navigation through the txFusion city. Illustrations set the ground base of the look and feel and other brand elements are here to wrap up the story for an unique experience.

Webflow development

Once again Webflow was used as a go to platform for the web design execution. Website performance, micro interactions and animations came to life without the compromise on the website performance.